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6.09.2008
Cedarville University (OH) selects Cherry to create national advertising campaign
The marketing team of Cedarville University made the recent decision, after considering several other firms,
to partner with Cherry+Company. Cherry will create a national advertising campaign to target prospective students and adult influencers. Cedarville University
is home to 3,000 students and is a fully accredited, Christian university of arts, sciences, professional, and graduate programs. Cedarville is located in
southwestern Ohio on a beautiful 400-acre campus. For more information on Cedarville, please view their website at www.cedarville.edu.
6.01.2008
The Association of Christian Schools International (ACSI) partners with Cherry
ACSI has chosen to partner with Cherry+Company to develop a membership campaign. With over 5,500 member
schools around the globe, ACSI is the largest membership organization for Christian schools. ACSI provides member benefits for accreditation, professional
development through conferences, curriculum, and many other services. Cherry will be developing a campaign to target member and non-member schools through
direct mail, email and website. For more information on ACSI, please view their website at www.acsi.org
5.15.2008
Dr. Rick Newberry to speak at ACSI Administrator’s Conference for the southeast region
Dr. Rick Newberry will present three workshops at the ACSI Administrator’s Conference for the Southeast Region.
• Enrollment Management – Implementing a Data-Driven Strategy for Your Tuition-Driven School
• Brand Marketing – Defining, Developing, Communicating and Advertising Your School’s Brand
• A Comprehensive Timeline and Plan for Your Annual Enrollment, Development and Marketing Strategies
The conference will be held in Orlando, FL, on June 25-27 at the Hilton Downtown Disney. For more information on the conference, visit the ACSI website at
www.acsi.org
4.30.2008
Saint Stephen’s Episcopal School continues partnership with Cherry to develop annual fund campaign
Saint Stephen’s Episcopal School in Bradenton, Florida, has continued their partnership with Cherry+Company to
develop an annual fund campaign for their Saint’s Fund. Cherry will create a theme, logo and communication’s materials for a $385,000 annual fund campaign. This
campaign will have its own identity that will set it apart from the current $30 Million dollar capital campaign—One Community, One Vision—that Cherry designed in
2007. For more information on Saint Stephen’s, visit their website at www.saintstephens.org
3.17.2008
Liz Cherry honored as one of top 10
finalists for Business Woman of the Year
Liz Cherry was honored
as one of the top 10 finalists for Business Woman of the Year by
the St. Petersburg Area Chamber of Commerce at their annual Women’s
Symposium Awards luncheon held Wednesday, March 19, at the Renaissance
Vinoy Resort. The award recognizes those women in business and volunteerism
who have demonstrated a lasting and positive contribution to their
community and a record of outstanding professional accomplishment.
3.10.2008
Miami County Day partners with Cherry
to Develop strategic enrollment and marketing plan
Miami Country Day, one of the leading independent schools in Florida,
has selected Cherry and Company to develop a strategic enrollment
and marketing plan. This plan will include an extensive review and
development of the brand message and strategies that are needed
to market the school to its various constituent groups. Research
will be conducted through focus groups with parents, alumni and
faculty as well as interviews with school personnel.
Miami
Country Day is a coeducational college-preparatory day school for
grades JK-12 with 1,000 students, and offers top technology, unique
award-winning programs, and an emphasis on preparing its students
both for college and for life. Located on a beautiful 16-acre campus
bordered by the Biscayne Canal and Miami Shores Country Club, the
architectural design incorporates nature into the learning environment,
including a greenhouse and an aviary.
3.7.2008
Cherry's rebranding for Pinellas County
Schools wins national award
Cherry’s rebranding of Pinellas County Schools were awarded
the prestigious 2007 Gold Medallion Award from the National School
Public Relations Association. The district’s 2007-08 School
Choice Campaign won a Golden Achievement Award and an Award of Excellence
from the National School Public Relations Association. It also received
best in the state for the 2007-08 School Choice Information Guide
from the Sunshine State Public Relations Association. Cherry’s
branding of Pinellas County Schools included the design of a new
logo, tagline and other key marketing materials.
The
specific awards received are as follows:
• 2007 Gold Medallion Award from the National School Public Relations Association for Rebranding
•
2007 Golden Achievement Award and an Award of Excellence from the
National School Public Relations Association for the 2007-08 School
Choice Campaign
•
2007 Best in the State Award from the Sunshine State Public Relations
Association for the 2007-08 School Choice Information Guide
2.22.2008
Cherry receives top honors for 21
admissions marketing advertising awards

The Admissions Marketing
Report recently announced the winners in the 23rd Annual Admissions
Advertising Awards. Cherry and Company won 21 awards for their outstanding
work within the educational marketplace. Cherry won more awards
than any other design firm in the nation.
Gold Award
Evangelical Christian School, Fort Myers, FL, Website
Oak Hall School, Gainesville, FL, Search Piece
Saint Stephen’s Episcopal School, Bradenton, FL, Logo/Letterhead
for Capital Campaign
Silver Awards
Evangelical Christian School, Fort Myers, FL Search Piece
Oak Hall School, Gainesville, FL, Brochure
Wellington Christian School, Wellington, FL, Direct Mail Campaign
Bronze Awards
Florida Christian School, Miami, FL, Website
Island Christian School, Islamorada, FL, Logo/Letterhead
North Florida Christian School, Tallahassee, FL Direct Mail Campaign
Merit
Academy at the Lakes, Land ‘O Lakes, FL, Website
Berkeley Preparatory School, Tampa, FL, Annual Report
Boca Christian School, Boca Raton, FL, Website
Evangelical Christian School, Fort Myers, FL, Capital Campaign Brochure
Evangelical Christian School, Fort Myers, FL, Logo/Letterhead
Evangelical Christian School, Fort Myers, FL, Total Recruitment
Package
Florida Christian School, Miami, FL, Logo/Letterhead
Florida Christian School, Miami, FL, Search Piece
North Florida Christian School, Tallahassee, FL, Total Recruitment
Package
Shorecrest Preparatory School, St. Petersburg, FL, Capital Campaign
Brochure
University of Tampa, Tampa, FL, Student Viewbook
Wellington Christian School, Wellington, FL, Search Piece
2.7.2008
Marketing Plan to be developed for
The Out-of-Door Academy

The Out-of-Door Academy, located in Sarasota, FL, is one of the
oldest independent day schools in the state. With 600 students on
two campuses, ODA provides a college preparatory education that
is complimented with a focus on the social, emotional, moral and
physical growth of its students. Cherry and Company will work closely
with the school leadership during the next two months to conduct
an assessment of its marketing messages and strategies. This assessment
includes an extensive review of their materials and strategies,
interviews with school personnel and in-depth focus groups with
parents. As a result of the assessment, a comprehensive marketing
strategy will be developed for the school. The goal is to develop
a marketing plan to better reach the constituents and community
that ODA serves.
2.5.2008
High Point Christian Academy partners
with Cherry

Located in High Point, North Carolina, Cherry will partner with
the school leadership to develop a strategic enrollment and marketing
plan for the school. In its brief 12 years, High Point Christian
has exploded in its enrollment with over 700 students. Now, as school
leadership looks toward the future, they realize the importance
of developing a plan to take them to the next level. After the marketing
plan is created, the goal is to begin developing an outstanding
suite of marketing materials that will promote the school with excellence
in the community it serves.
2.2.2008
North Florida Christian utilizes the
CherrySmart Parent Perception Survey

North Florida Christian School, with an enrollment of nearly 1,200
students, will utilize the CherrySmart Parent Perception Survey
in February. This online survey measures the overall attitudes and
perceptions of the parents towards the school. This easy-to-use
survey provides an online format with just over 30 quantitative
and qualitative questions. The results will be provided in a comprehensive
report for the leadership to understand the school’s strengths
and areas that need improvement.
North Florida Christian School recently partnered with Cherry to
design a comprehensive suite of marketing materials for their enrollment
effort. These materials included a pocket folder, admissions brochure,
curriculum guide, tuition and fees flier and direct mail campaign.
In addition, a customized marketing and enrollment plan was developed
for the school.
1.15.2008
Direct mail campaign designed for
Oak Hall School

Cherry recently completed the design of a pocket folder and 12-page
admissions brochure for Oak Hall School. In an effort to increase
the brand awareness and interest for the school, Cherry designed
three oversized postcards to communicate the Oak Hall experience
to the greater Gainesville community. The postcards will be sent
to a targeted mailing list in three-week intervals.
1.8.2008
Website design begins for Bayshore
Christian School

Bayshore Christian School, located on Tampa, FL, selected Cherry
to design the homepage and sub-page for their school’s website.
In addition, Cherry will conduct a one-day custom photo shoot to
capture the images needed for the website design. The school leadership
realizes that their website is the main gateway for prospective
parents considering Bayshore Christian.
12.3.2007
Calvary Christian High School chooses
Cherry for enrollment and marketing plan

Calvary Christian High School provides an outstanding college preparatory
education to nearly 250 students. Located in Clearwater, FL, CCHS
hopes to expand its reach and its enrollment to capacity in the
next few years. Cherry will work closely with the school leadership
to conduct an assessment of current enrollment and marketing processes
and strategies in order to create a plan for the increasing the
student body.
11.15.2007
Dubai Sport City and Bradenton Preparatory
Academy partner with Cherry

In our first international venture, Cherry will partner with
Bradenton Preparatory Academy in Dubai Sports City to create a suite
of admissions marketing materials. Dubai Sports City has partnered
with Bradenton Preparatory Academy to provide education for preschool
through 12th grades in a newly constructed $30 million dollar campus.
Cherry will create the school brand and a suite of marketing materials
including a pocket folder, admissions brochure, letterhead package,
application and website.
Dubai Sports City, the world's first purpose-built sports city,
will incorporate state-of-the-art sporting venues and academies
along with residential and commercial developments. These will combine
to offer a world class venue for sports events and activities at
all levels with a residential lifestyle unrivaled in the region
and possibly the world.
9.30.2007
The Sagemont School partners with
Cherry to develop enrollment and marketing strategy

Located in Weston, FL, The Sagemont School has grown to 775
students in its brief 12-year history. In an effort to continue
this rapid growth, Sagemont has partnered with Cherry and Company
to develop a comprehensive enrollment and marketing strategy. Beginning
with an extensive assessment of the enrollment data, process and
strategy, the comprehensive process includes a site visit and the
use of the CherrySmart Parent Perception Survey. After this assessment
is concluded, a recommended enrollment and marketing strategy will
be presented to the leadership. There is no doubt that The Sagemont
School will continue to be an educational leader in their region,
not only with its new strategic plan, but also with its innovative
technological integration and college preparatory programs.
9.1.2007
Dr. Rick Newberry to speak at conferences
in FL, GA, NC and AL

Dr. Rick Newberry will represent Cherry and Company and speak at
several conferences for independent and Christian schools this fall.
His schedule includes the following conferences:
• FACCS Convention in Orlando, Florida (October 18-19, 2007)
• ACSI Large School Conference in Clearwater, Florida (October
22-23, 2007)
• ACSI Convention in Greensboro, North Carolina (November 1-2,
2007)
• GISA Conference in Atlanta, Georgia, at The Lovett School
(November 5, 2007)
• FCIS Conference in Miami, Florida (November 15-16, 2007)
• ACSI Convention in Orlando, Florida (November 19-20, 2007)
• ACSI Convention in Birmingham, AL (January 24-25, 2007)
8.1.2007
Saint Stephen’s Episcopal School
partners with Cherry

Saint Stephen’s Episcopal School in Bradenton, Florida, selected
Cherry and Company to create a theme, logo and communication’s
materials for a $30 million dollar capital campaign. As a leader in
the Florida Council of Independent Schools (FCIS), Saint Stephen’s
has developed an outstanding reputation for preparing students for
the college or university of their choice in an educational environment
that is committed to excellence in academics, athletics and the arts.
This campaign will provide the campus facilities that will match this
commitment and provide state-of-the-art learning facilities for students.
7.25.2007
Shepherds University chooses Cherry
for branding and marketing plan

Shepherds Ministries, located in Union Grove, WI, has selected Cherry
and Company to develop a brand identity, marketing plan, collateral
materials and website for their new educational initiative—Shepherds
University. As a ministry celebrating 50 years of serving individuals
with developmental disabilities, the Shepherds leadership has put
forth an exciting vision for the future. In 2008 they will launch
Shepherds University to provide life skills and learning in horticultural
studies and culinary arts for adults. This three-year program will
enable adults with developmental disabilities to gain the education
they need to return to their communities to live a purposeful life.
6.12.2007
Cherry’s design for Pinellas County
Schools wins state award

The Sunshine State School Public Relations Association named the 2007-08
Pinellas County School Choice Information Guide best in the state
of Florida. Cherry and Company worked directly with the communications
department to create the concept and design for the guide. The guide
won in the large district category of the 2007 Sunshine Medallion
Awards competition. Cherry also recently rebranded Pinellas County
Schools by designing a new logo, tagline and other key marketing materials.
6.4.2007
Island Christian School selects Cherry
for brand identity and admissions materials

As a school with 200 students on Islamorada in the Florida Keys, Island
Christian School is committed to communicate the image of its outstanding
school with excellence. After connecting with Liz Cherry and Rick
Newberry at the FACCS Administrator’s Conference, Cherry and
Company was hired to develop a new logo, tagline and marketing materials
for the school. With new materials slated for completion this fall
that will include a pocket folder, admissions brochure, application
and website, Island Christian School will have new marketing materials
to help to attract more families to their school in the Florida Keys!
4.15.2007
Evangelical Christian School moves forward
with $16 million campaign

During the past year, Evangelical Christian School partnered with
Cherry and Company to develop a new logo, tagline and admissions marketing
materials. In addition, Dr. Rick Newberry conducted a comprehensive
marketing and enrollment assessment and developed a strategic marketing
plan for the school. As the next step in this partnership, Cherry
was hired to create a theme, logo and brochure for their $16 million
dollar capital campaign. With the theme, “Everyone Plays a Part,”
ECS will raise funds for a state-of-the art performing arts center
that will benefit their student enrollment of 1,300 students. John
Hunte, headmaster of ECS, recently said that Cherry “exceeded
our expectations” and designed another outstanding brochure
to communicate the needs of their campaign. This is truly an example
of the Cherry partnership! 3.25.2007
Florida Christian School partners
with Cherry

For the past 40 years Florida Christian School has influenced the
education of families and students in the greater Miami area. As one
of the largest independent, faith-based schools in the state of Florida,
FCS has benefited from an enrollment at capacity (nearly 1,400 students)
and waiting lists in every grade level. Even with their success, Dr.
Robert Andrews, Headmaster, realizes the importance of communicating
a visually compelling brand that matches the excellence of the school.
With this purpose in mind, Cherry and Company has been selected to
re-brand Florida Christian School and to create new marketing materials
and website for the school. This process includes the design of a
new logo and tagline that will provide the foundational elements of
their brand and will be launched at the beginning of the 2007-2008
school year.
3.01.2007
Shorecrest Preparatory School moves
forward with materials for $34 million capital campaign

In its largest capital campaign, Shorecrest Preparatory School
is moving forward with a campaign for state-of-the-art new facilities
and endowment. Shorecrest’s new Director of Advancement,
Gary Butts, continues the partnership with Cherry and Company
for this campaign. A case statement to showcase the needs of Phase
I of the campaign and presentation pocket folder will be designed.
The first phase will include two new buildings for the upper school
and 7th and 8th grade.
2.22.2007
Cherry wins 11 national marketing
awards for work with schools

The Admissions Marketing Report recently announced the winners
in the 22nd Annual Admissions Advertising Awards. Entries were
received from institutions in all fifty states and several foreign
countries.
Cherry and Company won 11 awards for their outstanding work within
the educational marketplace. The following is a list of the awards
received:
Gold Award
Berkeley Preparatory School, Tampa, FL, Alumni Magazine
Silver Awards
St. Petersburg Christian School, St. Petersburg, FL, Campaign
Brochure
The Master’s Academy, Fort Lauderdale, FL, Admissions Search
Piece
The Master’s Academy, Fort Lauderdale, FL, Direct Mail Campaign
Bronze Awards
Academy at the Lakes, Land ‘O Lakes, FL, Admissions Search
Piece
Berkeley Preparatory School, Tampa, FL, Admissions Viewbook
Shorecrest Preparatory School, St. Petersburg, FL, Annual Fund
Brochure
University of Tampa, Tampa, FL, Development Brochure
Merit
Orangewood Christian School, Orlando, FL, Capital Campaign Brochure
Mitchell Road Christian Academy, Greenville, SC, Admissions Search
Piece
Mandarin Christian School, Jacksonville, FL, Admissions Search
Piece
The Annual Admissions Advertising Awards is the oldest and largest
educational advertising awards competition in the country. A national
panel of judges consisted of admissions marketers, advertising
creative directors, marketing and advertising professionals and
the editorial board of Admissions Marketing Report.
2.20.2007
North Florida Christian School hires
Cherry for marketing assessment and plan development

As a result of hearing six presentations at the FACCS Administrator’s
Conference, Dr. Rick Fielding hired Cherry and Company to conduct
a comprehensive marketing assessment and to develop a marketing
plan for North Florida Christian School. This effort will include
an extensive review of their current marketing and enrollment
strategy and will result in a customized marketing plan to help
the school reach their goals. Cherry and Company is also in the
final stages of completing the schools admissions marketing materials
including a pocket folder, 12-page brochure, tuition and fees
flier, curriculum guide and application.
2.18.2007
Liz Cherry and Rick Newberry present
six sessions at the FACCS Administrators Conference

With their largest attendance ever at a FACCS Administrator’s
Conference, Liz Cherry and Rick Newberry presented six sessions
on marketing, recruitment and retention. FACCS is the Florida
Association of Christian Colleges and Schools and has nearly 200
schools in its membership. The overall goal of the conference
was to help administrators “Get S.M.A.R.T.”—Strategic
Marketing and Recruitment Tactics. The following sessions were
presented:
• The Link Between Leadership and Branding
• Developing and Defining Your School Brand
• A Recruitment Plan for Growth
• Re-Recruitment—An Internal Strategy to Keep Your
Families Enrolled
• Effective Marketing Strategies that make a Difference
• Putting it all Together
2.05.2007
Marketing assessment and strategy
completed for Naples Christian Academy

Naples Christian Academy is the oldest independent school in the
Naples area. With 220 students, Scott Jones, head of school, recognized
the need to develop an enrollment and marketing strategy. Cherry
conducted an extensive review of their current enrollment process
and marketing strategy as well as obtained critical information
through the use of Cherry’s parent satisfaction survey.
Based on this assessment, specific marketing recommendations were
presented to the Academy leadership.
11.17.06
North Florida Christian School selects
Cherry to develop brand
and marketing materials

As one of the leading Christian schools in the state of Florida,
North Florida Christian realizes the importance of portraying
an image in its marketing materials that represents the quality
of the school. Dr. Rick Fielding, Administrator, was first introduced
to Cherry and Company at the FACCS conference in October through
one of the seminar sessions led by Dr. Rick Newberry. After seeing
Cherry's work with other schools, he decided that this was a critical
step for North Florida Christian to take in its marketing effort.
Utilizing the school's current logo, Cherry will develop a visual
brand identity in new materials focused on the admissions effort.
North Florida Christian School is located in Tallahassee, Florida,
and enrolls 1,140 students.
11.15.06
Oak Hall School moves forward with
admissions marketing materials

After completing an extensive marketing assessment and providing
a recommended strategy for Oak Hall School's enrollment plan,
Cherry will create the design of new admissions materials including
a pocket folder and an admissions brochure. Cherry will utilize
the current school logo to create two to three concept directions
for these materials. Once the brand direction has been selected
by the Oak Hall leadership, a custom photo shoot will take place
on campus to capture the visual images needed to showcase the
school in the new materials. Oak Hall School is located in Gainesville,
Florida, and is a member of the Florida Council of Independent
Schools (FCIS).
11.01.06
Cherry and Company to lead FACCS
Administrators Conference in February - Get S.M.A.R.T.

The Florida Association of Christian Colleges and Schools (FACCS)
asked Cherry and Company to lead their annual administrator's
conference on February 15-16, 2007, in Orlando. Through this conference,
administrators will "Get S.M.A.R.T." by understanding
and applying Strategic Marketing And Recruitment Tactics for their
schools. For more information on this conference and FACCS, please
go to their website: www.faccs.org
10.22.06
Wellington Christian School selects
Cherry to create new logo, brand and marketing materials

After serving 21 years at a school in Pennsylvania, Mr. Joe Austin
took on the leadership role as Head of School for Wellington Christian
School over a year ago. Through his "hands-on" approach
and personal style of leadership, the students and parents are
thrilled with his leadership and new direction for the school.
As part of this new direction, Cherry was hired to create a new
logo, tagline, and brand identity for the school. This will be
further developed in new marketing materials that will include
a letterhead package, pocket folder, admissions brochure, application,
and direct mail postcards. Wellington Christian School is located
near West Palm Beach, FL.
09.15.06
Shorecrest Preparatory School chooses
Cherry for extensive marketing research and strategy development

As a result of an extensive strategic planning process, the Shorecrest
leadership decided to make the development of a marketing plan
one of their priorities. After conducting an extensive search,
Cherry and Company was chosen to put together a plan to answer
two primary questions:
Who is Shorecrest Preparatory School to the community and constituency
it serves?
How should the re-defined Shorecrest brand be communicated?
In order to answer these questions, Cherry has created a customized
research, assessment, creative and planning process. This process
is outlined in the following three phases. Beginning with Phase
I, Cherry will conduct a brand investigation and market research
that includes online surveys with Shorecrest's constituent groups
and a telephonic survey in Pinellas County to measure awareness
of the school. Drawing from this research, Cherry will develop
key differentiators and an umbrella tagline in Phase II. As part
of Phase III, a final report will be presented that will include
the interpretation of the research and assessment as well as the
recommended marketing strategy for Shorecrest Preparatory School.
Shorecrest is recognized as the oldest, independent day school
in Florida, enrolling nearly 1,000 students in St. Petersburg.
09.11.06
Orangewood Christian School launches
capital campaign - The Right Time. The Right Plan.

On September 11, Orangewood Christian School announced a major
capital campaign to build a new high school facility. Cherry and
Company was selected to build upon the award-winning brand identity
and admissions materials developed last year by creating a theme,
brochure, and communication's package for the campaign. The brochure
draws upon the excitement and energy of the school by communicating
a compelling case to potential donors to invest in this vital
project. Students were photographed in construction hard-hats
in a custom photo shoot to provide the visual images for the brochure.
Bob Sterling, director of advancement, said, "Once again, Cherry
and Company has out-done themselves and has given us an outstanding
brochure!"
09.01.06
New annual fund campaign developed
for Shorecrest Preparatory School

For the third year, Cherry and Company has been selected to develop
the annual fund materials for Shorecrest Preparatory School in St.
Petersburg. Last year's brochure received national recognition by
receiving a Gold Award from the CASE / NAIS Circle of Excellence
Awards by focusing on students. This year's campaign will focus
on six alumni who are making a difference because of the education
they received at Shorecrest. The campaign includes on-campus billboards,
letterhead package, and a multi-panel brochure. Rob Resler, director
of advancement, expects to exceed last year's record levels of giving
and participation with this new campaign.
08.20.06
Oak Hall School selects Cherry for
enrollment and marketing strategy development

Oak Hall School, an independent FCIS school in Gainesville, FL,
selected Cherry and Company to assess their enrollment process and
develop a marketing strategy. This consultation is divided in three
phases that begins with an extensive review of the current enrollment
and marketing processes and strategies. This is followed in phase
two with a comprehensive on-site assessment with critical meetings
with the school leadership, admissions director, and marketing team.
Phase three will conclude the process with specific recommendations
and a marketing strategy to enhance the enrollment and image of
the school.
08.20.06
Three Schools select Cherry for marketing
materials

Three schools recently selected Cherry and Company to develop their
brand identity and marketing materials -- Evangelical Christian
School in Fort Myers; Tampa Baptist Academy in Tampa; and Bradenton
Preparatory School in Bradenton. To begin the process a Cherry consultant
visits campus for one day to meet with parents, faculty, students,
and school leadership. The better that we know the school, the better
we will be able to create a new logo, tagline and marketing materials
to communicate the school to its community.
02.10.06
The 21st Annual Admissions Advertising
Awards selects Cherry for seven honors

Winners were announced in the Twenty-First Annual Admissions Advertising
Awards, sponsored by Admissions Marketing Report. The Admissions
Advertising Awards is the largest educational advertising awards
competition in the country.
Cherry and Company
received seven awards for work in the education market:
Gold Award
Shorecrest Preparatory School, Website for a secondary school
Silver Award
Berkeley Preparatory School, Alumni magazine, External publication
for a secondary school
Boca Raton Christian School, Search piece for a secondary school
Merit
Calvary Christian High School, Website for a secondary school
Orangewood Christian School, Admissions Materials, Total Recruitment
Package
Shorecrest Preparatory School, Annual Fund Campaign
University of Tampa, Summer Class Schedule, School with 5,000-9,999
students
01.25.06
The Canterbury School of Florida selects
Cherry for brand identity development

The Canterbury School of Florida is located in St. Petersburg, Florida.
Since 1968, Canterbury has been recognized for excellence in academics,
athletics, arts and character education for pre-kindergarten through
grade 12. As an FCIS school, Canterbury is positioned to take its
marketing efforts to the next level through its new partnership
with Cherry and Company.
01.21.06
Mandarin Christian School and Seacoast
Christian Academy select Cherry for brand identity

Mandarin Christian School and Seacoast Christian School, both located
in Jacksonville, FL, selected Cherry and Company for brand identity
development. Mandarin Christian began its first year in 1995 and
has experienced rapid growth on the south side of the city enrolling
nearly 600 students. Seacoast Christian Academy, on the NE side
of the city, enrolls 500 students from preschool through 12th grade.
Both schools are positioned for additional growth through an increased
awareness of their brand as will be developed by Cherry and Company.
Cherry
and Company to Develop Admissions Marketing Plan for Tampa Baptist
Academy

Tampa Baptist Academy has partnered with Cherry and Company to develop
a strategic marketing plan to increase enrollment and brand awareness
in the community. Beginning with a two-day investigative visit and
review of materials and enrollment data, Cherry will develop a marketing
plan in consultation with the school's leadership team.
12.24.05
Indian Rocks Christian School selects
Cherry for brand identity

As one of the largest ACSI schools in the state of Florida with
nearly 1,000 students, Indian Rocks Christian School has selected
Cherry and Company to develop the school's strategic brand identity.
Beginning with investigative interviews, Cherry and Company will
develop a new logo, marketing tagline, and concept direction for
the school's marketing materials and website.
12.21.05
Academy at the Lakes selects Cherry
for brand identity, website and admissions materials

Located in Land O' Lakes, FL, Academy at the Lakes provides an outstanding
private education in the northern Tampa area for 13 years. With
nearly 400 students, the school is in a great position to take its
marketing effort to the next level by creating a compelling brand
identity that best represents the school. Cherry and Company will
be creating a new website and admissions marketing materials.
12.15.05
Weston Christian Academy and Coral Springs Christian Academy select
Cherry for admissions materials

Two ACSI schools in Southeastern Florida have chosen Cherry and
Company to develop marketing materials for their student recruitment
effort. Coral Springs Christian Academy is located in Coral Springs
and enrolls approximately 900 students from preschool through 12th
grade. Weston Christian Academy is located in Weston, FL, and enrolls
nearly 200 students through 8th grade.
11.15.05
Cypress Christian (Texas) and Mitchell Road Christian (South Carolina)
select Cherry and Company for brand identity development
Two new schools recently selected Cherry and Company to develop
a new brand identity package for their marketing efforts.
This brand identity package includes the development of a new logo,
tagline, and concepts for their marketing materials. Cypress
Christian School is located in Houston, TX, and enrolls nearly 600
students from Kindergarten through 12th grade. Mitchell Road Christian
Academy, pre-K through 8th grade, is located in Greenville, South
Carolina, and has an enrollment of 400 students. Both schools have
a commitment to integrating a Christian worldview throughout the
academic and co-curricular programs.
11.14.05
Marketing and branding presentations successful at ACSI
Dr. Rick Newberry presented three sessions at the ACSI Convention
in Orlando on Monday, November 21 and Tuesday, November 22.
Cherry Educational Marketing
Solutions (Monday, 10:25 11:20 a.m.)
Marketing
Your Christian School for Effective Fundraising and Student Recruitment
. (Tuesday, 12:25 - 1:20 p.m.)
Image is Everything - Developing
Your Christian School Brand
09.21.05
New annual fund campaign a success for Shorecrest Preparatory School
This years annual fund campaign for Shorecrest took a different
and innovative approach.
With a new head of school, Michael Murphy, taking over in July,
he gave the students a
summer assignment asking them "What makes Shorecrest special
to you?" With more than
400 responses, Cherry and Company used student artwork and quotes
to develop the Annual Fund campaign. This unique approach has helped
Shorecrest to meet 80% of their goal within the first month of their
campaign. In addition the advancement department has received rave
reviews from parents.
09.08.05
St. Petersburg Christian and Boca Christian Schools select Cherry
and Company
Two Blue Ribbon Schools selected Cherry and Company to develop their
brand identity and
marketing materials. Both schools have excellent reputations in
their communities and desire
to take their marketing presence to the next level. Cherry and Company
will work with them to develop admissions and capital campaign materials.
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