cherry+company=press room

12.3.2007
Calvary Christian High School chooses Cherry for enrollment and marketing plan

Calvary Christian High School provides an outstanding college preparatory education to nearly 250 students. Located in Clearwater, FL, CCHS hopes to expand its reach and its enrollment to capacity in the next few years. Cherry will work closely with the school leadership to conduct an assessment of current enrollment and marketing processes and strategies in order to create a plan for the increasing the student body.

11.15.2007
Dubai Sport City and Bradenton Preparatory Academy partner with Cherry

In our first international venture, Cherry will partner with Bradenton Preparatory Academy in Dubai Sports City to create a suite of admissions marketing materials. Dubai Sports City has partnered with Bradenton Preparatory Academy to provide education for preschool through 12th grades in a newly constructed $30 million dollar campus. Cherry will create the school brand and a suite of marketing materials including a pocket folder, admissions brochure, letterhead package, application and website.

Dubai Sports City, the world's first purpose-built sports city, will incorporate state-of-the-art sporting venues and academies along with residential and commercial developments. These will combine to offer a world class venue for sports events and activities at all levels with a residential lifestyle unrivaled in the region and possibly the world.

9.30.2007
The Sagemont School partners with Cherry to develop enrollment and
marketing strategy

Located in Weston, FL, The Sagemont School has grown to 775 students in its brief 12-year history. In an effort to continue this rapid growth, Sagemont has partnered with Cherry and Company to develop a comprehensive enrollment and marketing strategy. Beginning with an extensive assessment of the enrollment data, process and strategy, the comprehensive process includes a site visit and the use of the CherrySmart Parent Perception Survey. After this assessment is concluded, a recommended enrollment and marketing strategy will be presented to the leadership. There is no doubt that The Sagemont School will continue to be an educational leader in their region, not only with its new strategic plan, but also with its innovative technological integration and college preparatory programs.

9.1.2007
Dr. Rick Newberry to speak at conferences in FL, GA, NC and AL

Dr. Rick Newberry will represent Cherry and Company and speak at several conferences for independent and Christian schools this fall. His schedule includes the following conferences:
• FACCS Convention in Orlando, Florida (October 18-19, 2007)
• ACSI Large School Conference in Clearwater, Florida (October 22-23, 2007)
• ACSI Convention in Greensboro, North Carolina (November 1-2, 2007)
• GISA Conference in Atlanta, Georgia, at The Lovett School (November 5, 2007)
• FCIS Conference in Miami, Florida (November 15-16, 2007)
• ACSI Convention in Orlando, Florida (November 19-20, 2007)
• ACSI Convention in Birmingham, AL (January 24-25, 2007)

8.1.2007
Saint Stephen’s Episcopal School partners with Cherry

Saint Stephen’s Episcopal School in Bradenton, Florida, selected Cherry and Company to create a theme, logo and communication’s materials for a $30 million dollar capital campaign. As a leader in the Florida Council of Independent Schools (FCIS), Saint Stephen’s has developed an outstanding reputation for preparing students for the college or university of their choice in an educational environment that is committed to excellence in academics, athletics and the arts. This campaign will provide the campus facilities that will match this commitment and provide state-of-the-art learning facilities for students.

7.25.2007
Shepherds University chooses Cherry for branding and marketing plan

Shepherds Ministries, located in Union Grove, WI, has selected Cherry and Company to develop a brand identity, marketing plan, collateral materials and website for their new educational initiative—Shepherds University. As a ministry celebrating 50 years of serving individuals with developmental disabilities, the Shepherds leadership has put forth an exciting vision for the future. In 2008 they will launch Shepherds University to provide life skills and learning in horticultural studies and culinary arts for adults. This three-year program will enable adults with developmental disabilities to gain the education they need to return to their communities to live a purposeful life.

6.12.2007
Cherry’s design for Pinellas County Schools wins state award

The Sunshine State School Public Relations Association named the 2007-08 Pinellas County School Choice Information Guide best in the state of Florida. Cherry and Company worked directly with the communications department to create the concept and design for the guide. The guide won in the large district category of the 2007 Sunshine Medallion Awards competition. Cherry also recently rebranded Pinellas County Schools by designing a new logo, tagline and other key marketing materials.

6.4.2007
Island Christian School selects Cherry for brand identity and admissions materials

As a school with 200 students on Islamorada in the Florida Keys, Island Christian School is committed to communicate the image of its outstanding school with excellence. After connecting with Liz Cherry and Rick Newberry at the FACCS Administrator’s Conference, Cherry and Company was hired to develop a new logo, tagline and marketing materials for the school. With new materials slated for completion this fall that will include a pocket folder, admissions brochure, application and website, Island Christian School will have new marketing materials to help to attract more families to their school in the Florida Keys!

4.15.2007
Evangelical Christian School moves forward with $16 million campaign

During the past year, Evangelical Christian School partnered with Cherry and Company to develop a new logo, tagline and admissions marketing materials. In addition, Dr. Rick Newberry conducted a comprehensive marketing and enrollment assessment and developed a strategic marketing plan for the school. As the next step in this partnership, Cherry was hired to create a theme, logo and brochure for their $16 million dollar capital campaign. With the theme, “Everyone Plays a Part,” ECS will raise funds for a state-of-the art performing arts center that will benefit their student enrollment of 1,300 students. John Hunte, headmaster of ECS, recently said that Cherry “exceeded our expectations” and designed another outstanding brochure to communicate the needs of their campaign. This is truly an example of the Cherry partnership!

3.25.2007
Florida Christian School partners with Cherry

For the past 40 years Florida Christian School has influenced the education of families and students in the greater Miami area. As one of the largest independent, faith-based schools in the state of Florida, FCS has benefited from an enrollment at capacity (nearly 1,400 students) and waiting lists in every grade level. Even with their success, Dr. Robert Andrews, Headmaster, realizes the importance of communicating a visually compelling brand that matches the excellence of the school. With this purpose in mind, Cherry and Company has been selected to re-brand Florida Christian School and to create new marketing materials and website for the school. This process includes the design of a new logo and tagline that will provide the foundational elements of their brand and will be launched at the beginning of the 2007-2008 school year.

3.01.2007
Shorecrest Preparatory School moves forward with materials for $34 million capital campaign

In its largest capital campaign, Shorecrest Preparatory School is moving forward with a campaign for state-of-the-art new facilities and endowment. Shorecrest’s new Director of Advancement, Gary Butts, continues the partnership with Cherry and Company for this campaign. A case statement to showcase the needs of Phase I of the campaign and presentation pocket folder will be designed. The first phase will include two new buildings for the upper school and 7th and 8th grade.

2.22.2007
Cherry wins 11 national marketing awards for work with schools

The Admissions Marketing Report recently announced the winners in the 22nd Annual Admissions Advertising Awards. Entries were received from institutions in all fifty states and several foreign countries.

Cherry and Company won 11 awards for their outstanding work within the educational marketplace. The following is a list of the awards received:

Gold Award
Berkeley Preparatory School, Tampa, FL, Alumni Magazine

Silver Awards
St. Petersburg Christian School, St. Petersburg, FL, Campaign Brochure
The Master’s Academy, Fort Lauderdale, FL, Admissions Search Piece
The Master’s Academy, Fort Lauderdale, FL, Direct Mail Campaign

Bronze Awards
Academy at the Lakes, Land ‘O Lakes, FL, Admissions Search Piece
Berkeley Preparatory School, Tampa, FL, Admissions Viewbook
Shorecrest Preparatory School, St. Petersburg, FL, Annual Fund Brochure
University of Tampa, Tampa, FL, Development Brochure

Merit
Orangewood Christian School, Orlando, FL, Capital Campaign Brochure
Mitchell Road Christian Academy, Greenville, SC, Admissions Search Piece
Mandarin Christian School, Jacksonville, FL, Admissions Search Piece
The Annual Admissions Advertising Awards is the oldest and largest educational advertising awards competition in the country. A national panel of judges consisted of admissions marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Admissions Marketing Report.

2.20.2007
North Florida Christian School hires Cherry for marketing assessment and plan development

As a result of hearing six presentations at the FACCS Administrator’s Conference, Dr. Rick Fielding hired Cherry and Company to conduct a comprehensive marketing assessment and to develop a marketing plan for North Florida Christian School. This effort will include an extensive review of their current marketing and enrollment strategy and will result in a customized marketing plan to help the school reach their goals. Cherry and Company is also in the final stages of completing the schools admissions marketing materials including a pocket folder, 12-page brochure, tuition and fees flier, curriculum guide and application.

2.18.2007
Liz Cherry and Rick Newberry present six sessions at the FACCS Administrators Conference

With their largest attendance ever at a FACCS Administrator’s Conference, Liz Cherry and Rick Newberry presented six sessions on marketing, recruitment and retention. FACCS is the Florida Association of Christian Colleges and Schools and has nearly 200 schools in its membership. The overall goal of the conference was to help administrators “Get S.M.A.R.T.”—Strategic Marketing and Recruitment Tactics. The following sessions were presented:
• The Link Between Leadership and Branding
• Developing and Defining Your School Brand
• A Recruitment Plan for Growth
• Re-Recruitment—An Internal Strategy to Keep Your Families Enrolled
• Effective Marketing Strategies that make a Difference
• Putting it all Together

2.05.2007
Marketing assessment and strategy completed for Naples Christian Academy

Naples Christian Academy is the oldest independent school in the Naples area. With 220 students, Scott Jones, head of school, recognized the need to develop an enrollment and marketing strategy. Cherry conducted an extensive review of their current enrollment process and marketing strategy as well as obtained critical information through the use of Cherry’s parent satisfaction survey. Based on this assessment, specific marketing recommendations were presented to the Academy leadership.

11.17.06
North Florida Christian School selects Cherry to develop brand and
marketing materials

As one of the leading Christian schools in the state of Florida, North Florida Christian realizes the importance of portraying an image in its marketing materials that represents the quality of the school. Dr. Rick Fielding, Administrator, was first introduced to Cherry and Company at the FACCS conference in October through one of the seminar sessions led by Dr. Rick Newberry. After seeing Cherry's work with other schools, he decided that this was a critical step for North Florida Christian to take in its marketing effort. Utilizing the school's current logo, Cherry will develop a visual brand identity in new materials focused on the admissions effort. North Florida Christian School is located in Tallahassee, Florida, and enrolls 1,140 students.

11.15.06
Oak Hall School moves forward with admissions marketing materials

After completing an extensive marketing assessment and providing a recommended strategy for Oak Hall School's enrollment plan, Cherry will create the design of new admissions materials including a pocket folder and an admissions brochure. Cherry will utilize the current school logo to create two to three concept directions for these materials. Once the brand direction has been selected by the Oak Hall leadership, a custom photo shoot will take place on campus to capture the visual images needed to showcase the school in the new materials. Oak Hall School is located in Gainesville, Florida, and is a member of the Florida Council of Independent Schools (FCIS).

11.01.06
Cherry and Company to lead FACCS Administrators Conference in February - Get S.M.A.R.T.

The Florida Association of Christian Colleges and Schools (FACCS) asked Cherry and Company to lead their annual administrator's conference on February 15-16, 2007, in Orlando. Through this conference, administrators will "Get S.M.A.R.T." by understanding and applying Strategic Marketing And Recruitment Tactics for their schools. For more information on this conference and FACCS, please go to their website: www.faccs.org

10.22.06
Wellington Christian School selects Cherry to create new logo, brand and marketing materials

After serving 21 years at a school in Pennsylvania, Mr. Joe Austin took on the leadership role as Head of School for Wellington Christian School over a year ago. Through his "hands-on" approach and personal style of leadership, the students and parents are thrilled with his leadership and new direction for the school. As part of this new direction, Cherry was hired to create a new logo, tagline, and brand identity for the school. This will be further developed in new marketing materials that will include a letterhead package, pocket folder, admissions brochure, application, and direct mail postcards. Wellington Christian School is located near West Palm Beach, FL.

09.15.06
Shorecrest Preparatory School chooses Cherry for extensive marketing research and strategy development

As a result of an extensive strategic planning process, the Shorecrest leadership decided to make the development of a marketing plan one of their priorities. After conducting an extensive search, Cherry and Company was chosen to put together a plan to answer two primary questions:

Who is Shorecrest Preparatory School to the community and constituency it serves?
How should the re-defined Shorecrest brand be communicated?

In order to answer these questions, Cherry has created a customized research, assessment, creative and planning process. This process is outlined in the following three phases. Beginning with Phase I, Cherry will conduct a brand investigation and market research that includes online surveys with Shorecrest's constituent groups and a telephonic survey in Pinellas County to measure awareness of the school. Drawing from this research, Cherry will develop key differentiators and an umbrella tagline in Phase II. As part of Phase III, a final report will be presented that will include the interpretation of the research and assessment as well as the recommended marketing strategy for Shorecrest Preparatory School. Shorecrest is recognized as the oldest, independent day school in Florida, enrolling nearly 1,000 students in St. Petersburg.

09.11.06
Orangewood Christian School launches capital campaign - The Right Time. The Right Plan.

On September 11, Orangewood Christian School announced a major capital campaign to build a new high school facility. Cherry and Company was selected to build upon the award-winning brand identity and admissions materials developed last year by creating a theme, brochure, and communication's package for the campaign. The brochure draws upon the excitement and energy of the school by communicating a compelling case to potential donors to invest in this vital project. Students were photographed in construction hard-hats in a custom photo shoot to provide the visual images for the brochure. Bob Sterling, director of advancement, said, "Once again, Cherry and Company has out-done themselves and has given us an outstanding brochure!"

09.01.06
New annual fund campaign developed for Shorecrest Preparatory School

For the third year, Cherry and Company has been selected to develop the annual fund materials for Shorecrest Preparatory School in St. Petersburg. Last year's brochure received national recognition by receiving a Gold Award from the CASE / NAIS Circle of Excellence Awards by focusing on students. This year's campaign will focus on six alumni who are making a difference because of the education they received at Shorecrest. The campaign includes on-campus billboards, letterhead package, and a multi-panel brochure. Rob Resler, director of advancement, expects to exceed last year's record levels of giving and participation with this new campaign.